Workshop Structure
- Session 1 (3 hours): Data sourcing — where to find honest competitor intelligence beyond their own marketing
- Session 2 (3 hours): Perception gap analysis — reading customer language to surface unmet expectations
- Session 3 (2 hours): Structural weakness mapping — identifying constraints in a competitor business model
- Session 4 (2 hours): Synthesis and positioning — turning findings into a differentiation argument
Format details
All four sessions run across two consecutive days. Participants work on their own chosen competitor throughout. A shared Notion workspace is provided for documentation and peer review.