Program Stages

• Week 1: Problem framing and market sizing — how to tell a real problem from an assumed one
• Week 2: Competitor landscape — tools for mapping who exists, what they offer, and where gaps appear
• Week 3: Customer discovery — interview design, recruiting respondents, synthesizing findings
• Week 4: Value proposition testing — landing pages, smoke tests, pre-sales
• Week 5: Business model selection — revenue logic, unit economics basics, pricing experiments
• Week 6: Go-to-market planning — channel selection based on your specific customer profile